1.45 million viewers watch Juno Awards on CTV

Sunday night’s broadcast of The 2008 JUNO Awards on CTV was the most-watched program of the night on Canadian television with 1.45 million viewers.*

Up 56% compared to last year’s broadcast (925,000), it was the second most-watched JUNO Awards ever on CTV, according to BBM Nielsen Media Research, since Shania Twain hosted from Ottawa in 2003**. A detailed audience analysis based on preliminary overnight research indicates that:

  • the two-hour awards special was watched in all or in part by 4.3 million Canadians in total.
  • the audience peaked at 1.7 million viewers when the legendary Anne Murray took to the stage with Sarah Brightman and Jann Arden.
  • it was the most-watched program in primetime in Toronto, Vancouver and Calgary.
  • it delivered more than double the viewers than The Trojan Horse: Part 2 on CBC (579,000).
  • from 8-9 p.m., it delivered 73% more viewers than Big Brother on Global/NBC (836,000) and from 9-10 p.m. delivered 86% more viewers than Family Guy on Global (778,000).

“An incredible host, a terrific line-up, a fantastic production and enthusiastic host city all aligned to deliver one of the most memorable JUNO Awards broadcasts in years,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc.

Hosted by comic sensation Russell Peters from Calgary’s Pengrowth Saddledome, The 2008 JUNO Awards saw indie darling Leslie Feist take home a total of five JUNO awards, three of which - Single of the Year, Pop Album of the Year and Album of the Year - were delivered to her during the CTV broadcast.

Peters proved to be an edgy and hilarious host, sharing laughs - and wardrobe tips - with Calgary’s own Jann Arden, dancing with Jully Black during Black’s closing number, “Seven Day Fool” and making four wardrobe changes.

*Total audience comprised of 1.381 million viewers for national broadcast (including 6 p.m. Calgary broadcast) and 64,000 additional viewers for Calgary encore broadcast at 8 p.m.

**The 2003 JUNO Awards attracted an audience of 2.18 million viewers.

Source: CTV.ca

April 8, 2008 | Filed Under Events, General | 1 Comment 
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